What tools can help you measure the success of your content marketing? Today we’ll explore one of content marketing’s holy grails: How To Prove ROI. I’m Greg Sandler, CMO of ThinkGlobal Inc. and this is The Marketing Minute
As you surely know already, content marketing that can’t justify itself soon disappears.
Before we recap ROI tools, just a reminder that your content has to be relevant, engaging, and authoritative.
Google Analytics remains the best starting point for measuring results from your content. It will enable you to measure everything from top-level data, such as visits and bounces, to more robust metrics, such as engagement and specific content metrics.
Specific social media platforms also can provide detailed performance analytics to help you assess your content, particularly from the perspective of engagement and sharing. Twitter Analytics and Facebook Insights each offer robust toolsets.
Tracking inbound links is another good performance indicator. High value-add content that's engaging will generate connections. That will help quantify ROI and those backlinks will yield an added bonus: SEO.
With all of this mind, take a look your Content Marketing plan to ensure that its capturing all the data you need demonstrate return on investment.
For a deeper dive into Content Marketing ROI visit us The Marketing Minute on CMO.com
And tune-in tomorrow for another edition of The Marketing Minute.