Measuring ROI - The Marketing Minute
What tools can help you measure the success of your content marketing? Today we’ll explore one of content marketing’s holy grails: How To Prove ROI
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Find out about some of the best regional resources in the U.S. for individuals and companies involved in international business, including The Massachusetts Export Center, The World Trade Center of Greater New Orleans, The International Trade Association of Greater Chicago, and the Monterrey Bay International Trade Association. Be sure to come back over the next few days to learn more about each of them.
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Transcript
What tools can help you measure the success of your content marketing? Today we’ll explore one of content marketing’s holy grails: How To Prove ROI. I’m Greg Sandler, CMO of ThinkGlobal Inc. and this is The Marketing Minute
As you surely know already, content marketing that can’t justify itself soon disappears.
Before we recap ROI tools, just a reminder that your content has to be relevant, engaging, and authoritative.
Google Analytics remains the best starting point for measuring results from your content. It will enable you to measure everything from top-level data, such as visits and bounces, to more robust metrics, such as engagement and specific content metrics.
Specific social media platforms also can provide detailed performance analytics to help you assess your content, particularly from the perspective of engagement and sharing. Twitter Analytics and Facebook Insights each offer robust toolsets.
Tracking inbound links is another good performance indicator. High value-add content that's engaging will generate connections. That will help quantify ROI and those backlinks will yield an added bonus: SEO.
With all of this mind, take a look your Content Marketing plan to ensure that its capturing all the data you need demonstrate return on investment.
For a deeper dive into Content Marketing ROI visit us The Marketing Minute on CMO.com
And tune-in tomorrow for another edition of The Marketing Minute.
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Regional Export Resources
Find out about some of the best regional resources in the U.S. for individuals and companies involved in international business, including The Massachusetts Export Center, The World Trade Center of Greater New Orleans, The International Trade Association of Greater Chicago, and the Monterrey Bay International Trade Association. Be sure to come back over the next few days to learn more about each of them.
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Robert Freeman, President of First Priority talks about his experiences exporting emergency vehicles to up to 26 countries worldwide.
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More Episodes
Regional Export Resources
Find out about some of the best regional resources in the U.S. for individuals and companies involved in international business, including The Massachusetts Export Center, The World Trade Center of Greater New Orleans, The International Trade Association of Greater Chicago, and the Monterrey Bay International Trade Association. Be sure to come back over the next few days to learn more about each of them.Robert Freeman: First Priority Interview
Robert Freeman, President of First Priority talks about his experiences exporting emergency vehicles to up to 26 countries worldwide.Exporter Of The Year Awards
Find out the winners of the 2014 ThinkGlobal Exporter of the Year Awards. Congratulations to these companies who stood out from the crowd in the amount and significance of their business conducted overseas. Find out more about the Exporter of the Year awards at www.exporteroftheyear.comState Regional Trade Groups
Find out how the multiple State Regional Trade Groups help agricultural exporters in each region of the country, then come back during the next few days to learn about each of the State Regional Trade Groups in more depth. You can find more information on the State Region Trade Groups page of the FAS website.Foreign Agricultural Service
Hear about some of the programs run by the Foreign Agricultural Service, which help US agricultural exporters. Also see our webcasts focusing specifically on these programs, including: The Market Access Program (MAP) The Emerging Markets Program (EMP) coming Wednesday The Foreign Market Development Program (FMD) coming Thursday The Export Sales Reporting Program coming FridayThe State Trade And Export Promotion Program
Learn about the State Trade and Export Promotion program: what it is, how it can help your small business, and the steps you can take (no pun intended) to utilize its potential. Find out more at sba.gov