Top 5 Things to Consider Before Taking Your Business Global

Think you’re ready to start exporting your product? Greg Sandler, Editor and Publisher of ThinkGlobal, answers five key questions on the American Express Business Trends & Insights website.

Get advice on what it takes to go global. Taking your business global requires an understanding of how your product will fit into the marketplace of a country that has a whole different set of rules and cultural norms than you are used to at home. Do your homework and then get going.

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